Marketing the Edge at Reno
In marketing to a student population, like the Edge at Reno, owners should define the demographic profile. As an owner, I have defined the profile as:
-Second Year Student in Good Standing
-Progressing towards matriculation
-Graduate School Material
-Four Students as a Group Meeting This Demographic
-Income Sources to Fund the Rent
-Strong Personal References, since they may have never rented before
-A credit Record may not be available on these students
In order to attract these students, owners need to realize that there are not many advantages for students to rent at the Edge at Reno. There are many upscale apartment complexes that provide different services than the Edge at Reno: Most complexes have recreation facilities, pool, covered parking, wireless internet in each unit, and a FREE business center for printing papers, faxing, public email access.
The Edge at Reno has the pool and recreation facilities, and many units offer FREE wireless Internet. As owners, we have a fixed set of attributes on the exterior. We are limited to increasing the benefits of our individual units.
Wireless Internet helps owners maintain tenants (
http://www.web4less.biz/).
Beyond FREE wireless Internet, we need to compete with other complexes within a one-mile of campus, and the Dorms at UNR.
Interior decorating helps RENT! Jack and Margaret Phillips (111, 121, 113, 214) have done phenomenal interior decorating. Creative use of laminate flooring, shutters, low voltage lighting have given the units a warm and friendly, yet unique feeling. Their tenants really enjoy the units and entertain on a regular basis.
Open House Events Help Rent!! Join Jack and Margaret for an Edge at Reno Open House, March 27, 11 AM to 3 PM in 113. The hot pizza rolls out of the oven at 2 PM. At least one board of director will be helping toss pizza in the kitchen at this Open House.
California Nevada Property Management in 323 and 524 has added ceiling fans with Chandeliers in the living room, laminates flooring for the living room, and ceramic tile in the kitchen and bathroom. Low voltage lighting in the kitchen and wireless Internet throughout gives the unit a unique touch. Open House for 323 will be on May 8th from 1 - 3 PM.
Market early and stress the benefits of students living at the Edge at Reno. Market Edge at Reno Condominiums as a community, with benefits, and a lifestyle.
Meet us at the Board of Directors Open House on March 27, 2010- Unit 113 at 2 PM for Pizza.
The Edge At RenoReno Student Housing Close to UNR
info@edge-reno.com775 786 6133
